Let's look at it like this. What is the first thing you do when you go to sell your car? Hmmmm? You wash it, detail it, vacuum it, maybe Armor-All it. Why? To attract buyers and get top dollar. Now there is something else you do. You go to the Kelly Blue Book and see what kind of price you are looking at based on condition and features and mileage.
- Strategic Pricing
- Marketing & Exposure
- Equals Sale
Your listing agent is not supposed to be your best friend that tells you what you want to hear and agrees with you on everything to get your listing. They need to be like a Doctor delivering the diagnosis along with the prescibed treatment good, bad or indifferent because it's in your best interest not theirs.
What if your Doctor had bad news? He read your chart and discovered you had a chronic disease. He knew you would not receive this very well so he walk into the room and says " Hello Mr. Patient everything looks great, see you again in 6 months" You leave and he hopes maybe before then if you don't change Doctors he will find a way to tell you next time. In the meantime this is affecting your life in a real way. NOT GOOD!
When you choose a listing agent make sure they've got game! What kind of a track record do they have? Can they look you in the eye and tell you the hard stuff.? If they can't do it now will they be able to do it later? Get a referral from a friend. Make sure they have a marketing plan. Comps, Sold-Pending and Active should factor in to your competitive position. They should have helpful thoughts on staging and preparation. If you don't have a direction to go in we would love to compete for your business or if your an out of town agent receive your referral. Kim Knapp 904-334-7425